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With Maria Christina Hamel of Milan Makers begins a cycle of interviews dedicated to Fuorisalone 2014. Leave the floor to the designer so she can tell us about her project, thought and concretized by the group that she represents.
«Milan Makers in its manifestation SHARING DESIGN – 3D world meets the 10D world held during the last week of design in the Fabbrica del Vapore (Steam Factory), co-produced with the City of Milan and the patronage of ADI (Association for Industrial Design) was inspired by the economic theories of the Sharing Economy, according to which it is not important to possess the goods as their shared use; in this way ideas, shared spaces and means of production will help to achieve a critical mass such as to make it easier for good results, although visibility at low cost and for individual makers.
We wanted, in 30 thematic exhibitions between internal and external, to focus attention on the work presented in non-hierarchical groups. Thus shifting the focus from the finished object to the shared modes to produce and present it, blending different productive mentality by putting in dialogue the craft world (10D) traditional and refined, with the world of new upcoming technologies (3D).
The program that formed the backbone of the event was formed according to the directives of the Executive Committee of the association, aggregating ideas, people, objects, materials research and the different types of typical production of creative self-producers. So we wanted to give back to single curator the team work with extremely positive results. In this way it was born the idea of concept store in which to experience a type of proposal to the public of self-production, according to the themes of next Expo2015.
Great attention has been given to environmental issues both on the outside, with Green Utopia curated by Maurizio Corrado, and on the inside, where the essential decor was realized through a design by Giorgio Caporaso, in fully recyclable cardboard with almost no use of glue and solvents, according to the most advanced environmentally friendly techniques. In developing the layout of the inside of the Cathedral I thought to focus on the great circular table built on the concept of Alessandro Guerriero, where have alternated forty personalities linked in various ways to the design with micro conferences. From there I created perspective lines marked by scenes on which were reported the themes of each one of the single shows with the names of the participants, that bordered the various spaces of the individual groups, creating an ideal connection with the large central table of Capillary Design. The whole surmounted by large-scale installations made from colored molded neon including the large anamorphosis “Anamorphic Chair” designed by Franco Raggi and Giorgia Brusemini».
