You walk placidly, you’re in Venice, when you stop dead on your track and come back, as if something were calling you, some sort of subliminal message in your walk… a few steps and you’re before that white shop window which, as it seems, is already stamped in your mind, maybe it’s for the rainbow on the backgrond, those bright stripes in yellow, blue, red. You get in.
You come into this little white shop dotted with color, you approach these color spots closed in some glass bottles and you see they are strong and bright. These colors.
Francesca explains to us the meaning of the bottles and what’s inside them. She’s the shop owner, along with Luca and is carrying a small bottle in his hands. The idea comes from colored bottles sands but they filled the bottles with Murano glass shards, and this also explains the name of the shop Venice in a Bottle. This is what lured me… the balanced color shades the light produces when it passes through the shards.
All this is in downtown Venice near the Giardini and the Arsenale, icons of the Biennale. In this little space, Francesca e Luca want to stimulate contemporary artists to see glass from a different point of view, this material usually shaped by artisans using past designs. They also decided to create here a meeting point for a group of experts who help artists promote their glasses, VeniceArtFactory, and this is how Francesca explains the project: “VeniceArtFactory is a mixed group of freelance experts who’ve been working in the glass art promoting field, in event management, as curators, and who now want to work together to offer as many services as possible to artists, galleries, public institutions in Venice. VeniceArtFactory offers its expertise to artists who want to create using Murano glasses but who may not be aware of the many available techniques, of the artisans’ know-how, of the specialization of the many different furnaces and of selling techniques”.
Here it is yet another value point of this city which is already offering so much to the art environment and which is filled with interesting and new places to visit, just like this small gallery you really cannot miss, an odd place in Sestiere Catello, a small world made of glass dust trapped in glass bottles. Francesca and Luca coordinated every aspect of packaging and labelling: they coordinated everything, right to the logo.