English 
Italiano 
From July 27th to August 12th, London will be the capital of international sport for the third time; athletes from 205 countries will compete for the top step of the podium. This challenge also involves many famous fashion brands that are paying homage to the Olympics with special editions. Who wouldn’t like to be present at the opening night of the Games, when Daniel Craig, dressed as James Bond, will parachute into the Olympic Stadium? It will be a really exciting event and many people are wondering if Queen Elizabeth II will star in this short performance honouring this important sporting event. The stars of the Olympics will certainly include the colours of the Union Jack, the famous British flag, which appears in the collections of many international designers like Jimmy Choo, Church’s, Alexander McQueen, Gucci and Lacoste.
Jimmy Choo has created an entire line of handbags with a Union Jack pattern in faux leather with shoulder strap and a printed denim tote bag with coordinated portfolio. Stratford, instead, is the district where the 2012 London Olympic village is located and it is also the name of new model of shoes for men and women created by Church’s to celebrate the Olympics. Produced in seventeen different colours and produced by Goodyear, Church’s new shoe model is both casual and elegant at the same time; all pairs are numbered to emphasize the exclusivity of the product. The model can be purchased in the store on Regent Street in London and the company’s monobrand stores.
Since the royal wedding of William and Kate, Alexander McQueen is, perhaps, the brand that most symbolizes the class and style of the British royal family. So, there would have to be the clutch bags with skull and Union Jack representing the unfailing British spirit. While the new clutch from Accessorize is completely covered with spangles.
Gucci City Collection is the name of Gucci’s special collection for London 2012. The capsule collection consists of two bags, a shopper and a duffel bag, a model of sneakers and a watch. All models in the collection reference an image of the British capital in black and white. Even the brand created by Jean-Rene Lacoste played with the flags of the competing nations to create an exclusive capsule collection called the L27 Flag collection. While the total white polo line is more subdued and the Lacoste emblem on each item changes colour depending on the country it represents.
