InfinitoDesign is a company «founded by the dream of a designer who, after having obtained a patent for industrial invention has decided, with determination and resourcefulness, to follow her own desire to create a corporate style only to return the design quality of the Italian masters like Magistretti, Castiglioni, Zanuso and Ponti. InfinitoDesign was officially founded as a company in May 2010 as StartUp incubated in Aster in the project WeTechOff, has now been incorporated as a company with innovative high-tech and knowledge by the Ministry of Economic Development».
Why the name InfinitoDesign
It derives from Aristotle’s Physics, where he says that the essential feature of infinity is “…to be in power”: as the dynamics constantly evolving, design projects have no limits. Look around, everything is Project!
What is your purpose?
Our motto is “We design and produce ideas”. We develop and produce everything is project, with the aim of creating Made in Italy. According to us industrial design may no longer exist as a form of design isolated but must go through a multi-disciplinary research on the product, and only by involving all aspects of the design (graphic, web, packaging, equipment, etc.), you can create a language to object and create innovative solutions, and this for us is “multi-disciplinary design” and we would like it to become a new design method.
How and why the project Made in Italy is born? What is it?
On a day of ordinary madness, in which our suppliers continued discouraging us to create a “product idea” by using specific techniques of production in Italy, was born the project #TuoMadeinItaly. It’s the realization of our tenacity in wanting to produce with companies in our country; sure to find excellent products that have made the history of Italian design in the 60s. The goal of TuoMadeinItaly.it is precisely to bring to light Italian excellences of all cultural categories and industrialists who have built Italian style over the years, through a portal-manifesto of creativity, excellence and Italian industry, a totally no profit sharing to which anyone can contribute images and thoughts on Made in Italy via Social Networks, viewed as an aggregate on one web page.
I see a special attention to your city, Parma…
Yes, we love so much the city where we grew up that we decided to enhance its line of products/gadgets ScorcidiParma.it to make known our beautiful monuments. We believe that we must start from history and knowledge of our roots, taking inspiration from the richness of the layers of culture to look forward and create new visions. For us, past is a heritage from which to start and contaminate with new technology, new production solutions and innovative materials.